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Marketing Communications Director

Location: Redwood City, CA
Company: Computer Associates
Email: joinca@ca.com
Apply online: submit resume

Summary
The Director, Marketing Communications will be responsible for the successful creation and
execution of global communications programs for the Clarity product line in CA's Business
Service Optimization business unit. The Director will utilize internal CA resources and external
agencies to execute on communications plans for driving Clarity PR and building strong
relationships with industry analysts. Although located at the Clarity business unit headquarters
in Redwood City, CA, the Director will report to the BSO Communications Office at CA's
headquarters in Islandia, NY. This office coordinates all communications activities for the
BSO business unit, which includes the Clarity product line. This high visibility position will be
central to the success and increasing momentum of Clarity in the IT Governance and New
Product Development markets.

Responsibilities
Specific responsibilities include the following:
The Director will manage marketing communications content and serve as one of the primary
writers of collateral, presentations, press releases, web content and more. In addition, the
Director will drive collateral production, working with internal CA and external vendor resources
such as designers, web producers, translation agencies and printers.

The Director will own the PR plan and manage internal CA resources and external PR agencies
to ensure that PR goals are met.

The Director will own the tactical management of analyst relationships for the Clarity product line,
working effectively with CA's AR resources to ensure that analyst relationships remain current
and vibrant.

The Director will manage individual contributors with responsibility for communications execution
and customer references, and partner effectively with Product Marketing, Field Marketing, Demand
Generation and other adjacent functions to carry out all of these responsibilities.

CA has a great story to tell about Clarity, and it is Marketing's job to tell it to the widest possible
audience. Communications owns the vehicles through which the story gets told. This is a important
position within a high performance marketing team.

Qualifications
The Director will have outstanding writing and editing skills demonstrated through specific examples
in related markets.

He/she will have demonstrated success in developing and executing PR plans and in the
management of external PR resources.

She/he will have outstanding experience in the use of on-line and interactive communications
vehicles and strong print management experience.

She/he will have at least five years of communications team management experience and will
be knowledgeable about enterprise software communications practices. The Director will be able
to demonstrate an outstanding editorial and communications portfolio.

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